BIGO Live Viewer Interaction | Product Improvement Interview

Table of contents

What features could be added to BIGO Live's live streaming interface to improve viewer interaction?

Feature Prioritization User Experience Design Metrics Analysis Social Media Entertainment Technology

Social Media Product Strategy User Engagement Feature Development Live Streaming

Introduction

To improve viewer interaction on BIGO Live's live streaming interface, we need to focus on enhancing engagement, fostering community, and creating a more immersive experience. I'll outline a strategic approach to address this challenge, considering user needs, technical feasibility, and business impact.

Step 1

Clarifying Questions (5 mins)

Looking at the product context, I'm thinking BIGO Live might be facing increased competition in the live streaming space. Could you share insights on our current market position and key differentiators?

Why it matters: Determines if we should focus on unique features or improving core functionality Expected answer: Mid-tier player with strong presence in Southeast Asia Impact on approach: Would emphasize localization and cultural relevance in new features

Considering user behavior, I'm curious about the average session duration and frequency of user visits. Can you provide data on these metrics and how they've trended recently?

Why it matters: Helps identify if we need to focus on increasing session length or visit frequency Expected answer: Average session of 30 minutes, 3-4 visits per week Impact on approach: Would prioritize features that encourage longer sessions and daily engagement

Regarding product lifecycle, where does BIGO Live stand in terms of user growth and retention? Are we focusing more on acquisition or retention at this stage?

Why it matters: Influences whether to prioritize features for new user onboarding or existing user engagement Expected answer: Steady growth, but facing challenges with user retention Impact on approach: Would emphasize features that increase stickiness and user loyalty

From a company alignment perspective, what are the primary KPIs we're trying to improve with these interface enhancements?

Why it matters: Ensures our solutions align with broader business objectives Expected answer: Increase in daily active users (DAU) and average revenue per user (ARPU) Impact on approach: Would focus on features that drive both engagement and monetization

Tip

At this point, you can ask interviewer to take a 1-minute break to organize your thoughts before diving into the next step.

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