Introduction
To improve Branch's deep linking technology for more seamless user experiences across platforms, we need to analyze the current state, identify pain points, and develop innovative solutions. I'll approach this by examining user segments, analyzing pain points, generating solutions, and proposing metrics for success.
Step 1
Clarifying Questions
Why it matters: Helps focus our improvement efforts on high-impact areas Expected answer: App-to-app linking, email marketing, and social media sharing Impact on approach: Would prioritize solutions enhancing these key use cases
Why it matters: Ensures we address the most common cross-platform scenarios Expected answer: 40% iOS, 35% Android, 25% Web Impact on approach: Would focus on iOS-Android connectivity if that's the primary use case
Why it matters: Identifies key areas for technological improvement Expected answer: Issues with iOS 14+ privacy changes, Android 12 compatibility, and web-to-app linking reliability Impact on approach: Would prioritize solutions addressing these specific technical hurdles
Why it matters: Helps maintain and enhance our competitive advantage Expected answer: Superior cross-platform analytics, easier integration process, and more reliable deferred deep linking Impact on approach: Would focus on further strengthening these differentiators in our improvement efforts
At this point, you can ask interviewer to take a 1-minute break to organize your thoughts before diving into the next step.
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