In what ways could Brandwatch refine its Qriously mobile surveying capabilities to increase response rates and data quality?

Introduction

To refine Brandwatch's Qriously mobile surveying capabilities and increase response rates and data quality, we need to take a comprehensive look at the product, its users, and the broader market context. I'll approach this challenge by first clarifying our understanding of the current situation, then analyzing user segments and pain points, before proposing and evaluating potential solutions. Let's dive in.

Step 1

Clarifying Questions

• Looking at Qriously's position in the market, I'm curious about its current user base and primary use cases. Could you provide some insight into who our main users are and how they're typically using the platform?

Why it matters: This helps us understand if we're targeting the right audience and if our features align with user needs. Expected answer: Primarily market researchers and businesses conducting consumer surveys. Impact on approach: Would focus on professional user needs if confirmed, or pivot to more general audience if different.

• Considering the mobile-first nature of Qriously, I'm wondering about the current user experience flow. Can you walk me through the typical survey creation and distribution process?

Why it matters: Identifies potential friction points in the user journey that could be affecting response rates. Expected answer: Multi-step process involving survey design, targeting, and distribution through mobile apps. Impact on approach: Would focus on streamlining this process if it's complex, or look at other factors if it's already straightforward.

• Given the focus on improving data quality, I'm curious about our current data validation methods. What processes do we currently have in place to ensure the integrity of survey responses?

Why it matters: Helps identify gaps in our quality control that could be addressed to improve data reliability. Expected answer: Basic fraud detection and data cleaning processes, with room for improvement. Impact on approach: Would prioritize advanced data validation techniques if current methods are basic, or focus on other areas if robust systems are already in place.

• Considering the competitive landscape, how does Qriously currently differentiate itself from other mobile surveying tools?

Why it matters: Helps us understand our unique value proposition and areas where we might be falling behind competitors. Expected answer: Real-time capabilities and integration with mobile apps for seamless user experience. Impact on approach: Would focus on enhancing these differentiators if confirmed, or identifying new areas for differentiation if we're lagging behind competitors.