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Company focus

IOHK
Product Improvement Hard Member-only

How can IOHK improve the Cardano staking experience to attract more long-term delegators?

Prepared by NextSprints

15 mins
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Product Strategy User Experience Design Blockchain Technology Blockchain Cryptocurrency Fintech User Experience Product Strategy Cryptocurrency Blockchain Cardano
Product Management Strategy Question: Improving Cardano's staking experience to attract and retain long-term delegators

Introduction

To improve the Cardano staking experience and attract more long-term delegators, we need to analyze the current ecosystem, identify pain points, and develop innovative solutions. I'll approach this challenge by examining user segments, analyzing pain points, generating solutions, and proposing metrics for success.

Step 1

Clarifying Questions (5 mins)

  • Looking at Cardano's position in the crypto market, I'm thinking about its current adoption stage. Could you provide insights into Cardano's market share and growth rate compared to other proof-of-stake blockchains?

Why it matters: Determines if we focus on user acquisition or retention strategies Expected answer: Moderate market share with steady growth Impact on approach: Balance between attracting new users and improving experience for existing ones

  • Considering the complexity of blockchain technology, I'm curious about the current user demographics. Can you share information on the typical age range, technical expertise, and investment goals of Cardano delegators?

Why it matters: Helps tailor solutions to user needs and capabilities Expected answer: Mix of tech-savvy early adopters and newer crypto investors Impact on approach: Design solutions that cater to both experienced and novice users

  • Given the volatile nature of cryptocurrency markets, I'm interested in understanding the average staking duration. What's the current average staking period for Cardano delegators?

Why it matters: Influences strategies to encourage longer-term staking Expected answer: Average staking period of 3-6 months Impact on approach: Focus on incentives and features that promote longer-term commitment

  • Considering IOHK's role in the Cardano ecosystem, I'm curious about the level of control over staking pool operations. To what extent can IOHK implement changes to the staking process without requiring consensus from the entire network?

Why it matters: Determines the scope and feasibility of potential solutions Expected answer: Limited direct control, but ability to propose and implement protocol upgrades Impact on approach: Balance between protocol-level improvements and user-facing features

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Updated Jan 22, 2025