What innovative features could Colibri Group add to its McKissock Learning real estate courses to better prepare students for licensing exams?

Introduction

To improve McKissock Learning's real estate courses and better prepare students for licensing exams, we need to focus on innovative features that enhance the learning experience and increase exam success rates. I'll analyze the current product, identify key user segments and pain points, and propose solutions that leverage technology and educational best practices.

Step 1

Clarifying Questions (5 mins)

• Looking at the product context, I'm thinking McKissock Learning might be facing increased competition in the online real estate education space. Could you share insights on our market position and how we compare to our main competitors in terms of exam pass rates?

Why it matters: Determines if we need to focus on differentiation or catching up to industry standards. Expected answer: Middle of the pack, with room for improvement in pass rates. Impact on approach: Would prioritize features directly tied to exam performance.

• Considering user behavior, I'm curious about how students typically engage with our courses. What's the average completion rate for our courses, and do we see any patterns in where students tend to drop off?

Why it matters: Helps identify potential engagement issues and areas for improvement. Expected answer: 70% completion rate, with drop-offs occurring mainly in later, more complex modules. Impact on approach: Would focus on features to boost engagement and support for challenging content.

• Regarding product lifecycle, I'm wondering about our current development focus. Are we primarily looking to acquire new students or retain and upsell existing ones?

Why it matters: Influences whether we prioritize features for new user onboarding or advanced capabilities for repeat customers. Expected answer: Balanced approach, but leaning towards retention due to market saturation. Impact on approach: Would emphasize features that add value throughout the student journey, from initial courses to exam preparation and beyond.

• Considering external factors, I'm interested in recent changes to real estate licensing exams. Have there been any significant updates to exam content or format that we need to account for in our course design?

Why it matters: Ensures our improvements align with current exam requirements. Expected answer: Recent shift towards more practical application questions and increased focus on ethics. Impact on approach: Would incorporate more scenario-based learning and ethics modules into our feature set.