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Company focus

Doma
Product Improvement Hard Member-only

How can Doma improve its title insurance underwriting process to reduce turnaround times for customers?

Prepared by NextSprints

15 mins
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Process Analysis Solution Prioritization Metrics Definition Real Estate Insurance Financial Services Fintech Customer Experience Automation Process Optimization Title Insurance
Product Management Improvement Question: Streamlining title insurance underwriting process for faster turnaround times

Introduction

To improve Doma's title insurance underwriting process and reduce turnaround times for customers, we need to conduct a comprehensive analysis of the current system, identify pain points, and develop innovative solutions. I'll approach this challenge by examining user segments, analyzing pain points, generating solutions, and proposing metrics for success.

Step 1

Clarifying Questions

  • Looking at the product context, I'm thinking Doma might be facing increased competition in the title insurance market. Could you share insights on our current market position and how it's influencing our focus on turnaround times?

Why it matters: Determines if we should prioritize speed over other factors like accuracy or cost. Expected answer: Doma is a top-5 player but losing market share to faster competitors. Impact on approach: Would focus on automation and streamlining processes to match or exceed competitor speeds.

  • Considering user behavior, I'm curious about the current average turnaround time and where the most significant delays occur. Can you provide data on our current performance and any bottlenecks we've identified?

Why it matters: Helps pinpoint specific areas for improvement in the underwriting process. Expected answer: Average turnaround is 5-7 days, with major delays in document verification and legal review. Impact on approach: Would prioritize solutions targeting these specific stages of the process.

  • Regarding product lifecycle, I'm wondering about the maturity of our current underwriting technology. How recently has our core underwriting system been updated, and what level of automation do we currently employ?

Why it matters: Influences whether we should focus on incremental improvements or a more substantial overhaul. Expected answer: System is 5-7 years old with limited automation, primarily in data entry. Impact on approach: Would consider both short-term optimizations and long-term modernization strategies.

  • In terms of company alignment, I'm interested in understanding how improving turnaround times aligns with broader company goals. Are there specific targets or KPIs related to this initiative?

Why it matters: Ensures our solution aligns with overall company strategy and objectives. Expected answer: Goal to reduce average turnaround time by 50% within 18 months, while maintaining 99% accuracy. Impact on approach: Would focus on balancing speed improvements with maintaining high accuracy standards.

Tip

At this point, I'd like to take a 1-minute break to organize my thoughts before diving into the next step.

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Updated Jan 22, 2025