How can Dream Sports improve its fantasy cricket experience on Dream11 to increase user engagement during non-match days?

Introduction

To improve Dream11's fantasy cricket experience and increase user engagement during non-match days, we need to focus on creating compelling reasons for users to interact with the platform even when there are no live matches. I'll approach this challenge by first understanding our users and their needs, then identifying key pain points, and finally proposing innovative solutions that align with Dream Sports' broader objectives.

Step 1

Clarifying Questions (5 mins)

• Looking at the product context, I'm thinking about the current user engagement patterns. Could you share some insights on how frequently users typically interact with Dream11 during non-match days compared to match days?

Why it matters: This helps us understand the baseline engagement we're working with and the potential for improvement. Expected answer: Users engage 5-10 times more on match days than non-match days. Impact on approach: A significant drop-off would indicate a need for more compelling non-match day features.

• Considering user behavior, I'm curious about the most popular features or activities on the platform during non-match periods. What do users currently do on Dream11 when there are no live matches?

Why it matters: Identifies existing engagement hooks we can potentially expand upon. Expected answer: Users mainly check their rankings, review past performance, and occasionally participate in non-match day contests. Impact on approach: Would focus on enhancing and expanding these existing behaviors.

• Thinking about the product lifecycle, where does Dream11 currently stand in terms of market penetration and user growth? Are we looking to acquire new users or primarily retain and engage existing ones?

Why it matters: Determines whether we should focus on features for new user acquisition or deepening engagement with existing users. Expected answer: The platform has a strong user base but is facing increased competition, so the focus is on retention and engagement. Impact on approach: Would prioritize features that increase stickiness and daily active usage among existing users.

• Regarding company alignment, what are the key performance indicators (KPIs) that Dream Sports is most focused on improving through this initiative?

Why it matters: Ensures our solutions align with broader business objectives. Expected answer: Primary KPIs include daily active users (DAU), time spent on app, and user retention rates. Impact on approach: Would tailor solutions to directly impact these specific metrics.