What features could Epidemic Sound add to its mobile app to make it more useful for on-the-go creators?

Introduction

To improve Epidemic Sound's mobile app for on-the-go creators, we need to focus on enhancing its functionality and user experience. I'll analyze the current state, identify key user segments and pain points, propose solutions, and outline a strategy for implementation and measurement.

Step 1

Clarifying Questions (5 mins)

• Looking at Epidemic Sound's position in the market, I'm thinking about the app's primary use cases. Could you elaborate on how creators typically use the mobile app compared to the desktop version? Why it matters: This helps us understand if we need to focus on replicating desktop features or creating unique mobile experiences. Expected answer: Mobile app is used more for browsing and quick edits, while desktop is for more complex projects. Impact on approach: Would prioritize quick, on-the-go features for mobile.

• Considering the evolving needs of creators, I'm curious about the current user behavior patterns. What are the most frequently used features in the mobile app, and how do they differ from desktop usage? Why it matters: Identifies areas for improvement and potential feature gaps. Expected answer: Mobile app is primarily used for track discovery and playlist creation. Impact on approach: Would focus on enhancing discovery and playlist management features.

• Given the competitive landscape in music licensing, I'm wondering about Epidemic Sound's unique value proposition. What sets Epidemic Sound apart from other music licensing platforms, especially in the mobile space? Why it matters: Helps align new features with the company's core strengths and market position. Expected answer: Epidemic Sound offers a vast library of high-quality tracks with simple licensing terms. Impact on approach: Would emphasize features that showcase the library's breadth and simplify licensing processes.

• Considering the product lifecycle, where does the mobile app currently stand, and what are the key metrics driving this improvement initiative? Why it matters: Determines if we should focus on user acquisition, retention, or monetization. Expected answer: The app is in a growth phase, focusing on increasing user engagement and retention. Impact on approach: Would prioritize features that encourage frequent app usage and create sticky behaviors.