What features could EvenUp add to its group expense tracking tool to better accommodate long-term shared living situations?

Introduction

To improve EvenUp's group expense tracking tool for long-term shared living situations, we need to identify key features that address the unique challenges of extended cohabitation. I'll analyze user segments, pain points, and potential solutions to enhance the product's value for these specific use cases.

Step 1

Clarifying Questions (5 mins)

• Looking at the product context, I'm thinking EvenUp might be targeting young professionals or students in shared housing. Could you provide more details about the current primary user base and their typical living arrangements?

Why it matters: Determines the specific needs and behaviors of our core users Expected answer: Primarily young professionals and students in urban areas, living with 2-4 roommates for 6+ months Impact on approach: Would focus on features supporting longer-term financial planning and relationship management

• Considering the long-term nature of these living situations, I'm curious about the current user retention rates. What's the average duration users actively engage with the app in these shared living scenarios?

Why it matters: Helps identify if there are drop-off points or engagement issues over time Expected answer: Users typically engage for 3-4 months before usage declines Impact on approach: Would prioritize features that encourage sustained, long-term usage

• Given the focus on long-term shared living, I'm wondering about the current feature set. Does EvenUp currently offer any features specifically designed for extended cohabitation, such as recurring bill splitting or lease management?

Why it matters: Identifies gaps in the current offering and potential areas for improvement Expected answer: Basic recurring bill splitting exists, but no lease management or long-term planning features Impact on approach: Would explore more comprehensive long-term financial and household management tools

• Considering the competitive landscape, how does EvenUp currently differentiate itself from other expense-sharing apps like Splitwise or SettleUp?

Why it matters: Helps understand EvenUp's unique value proposition and areas for further differentiation Expected answer: EvenUp focuses on simplicity and ease of use but lacks some advanced features of competitors Impact on approach: Would look for opportunities to innovate in areas that align with EvenUp's core strengths while addressing long-term living needs