Introduction
To improve ezCater's online ordering system for large corporate clients, we need to focus on enhancing user-friendliness and efficiency. I'll analyze the current system, identify key pain points, and propose targeted solutions that cater specifically to the needs of large corporate users. Let's dive into the details.
Step 1
Clarifying Questions (5 mins)
Why it matters: Determines if we need to focus on retention or acquisition features Expected answer: Stable market share with increasing competition Impact on approach: Would prioritize differentiation and loyalty-building features
Why it matters: Helps tailor features to high-value, frequent users Expected answer: High average order value, weekly or bi-weekly ordering Impact on approach: Would focus on streamlining bulk orders and recurring order features
Why it matters: Ensures we address needs of all user types within an organization Expected answer: Multiple user roles with varying permissions and needs Impact on approach: Would design role-specific features and permissions management
Why it matters: Determines potential for deeper integration with client systems Expected answer: Limited API usage, opportunity for expansion Impact on approach: Would prioritize developing robust API and integration features
At this point, you can ask interviewer to take a 1-minute break to organize your thoughts before diving into the next step.
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