What features could Fabric add to its will creation tool to make it more comprehensive for young families?

Introduction

Fabric's will creation tool is a valuable resource for young families, but there's room for improvement to make it more comprehensive. I'll explore potential features that could enhance the tool's functionality and better serve the needs of young families. My approach will involve understanding user segments, analyzing pain points, generating solutions, and prioritizing improvements.

Step 1

Clarifying Questions (5 mins)

• Looking at the product context, I'm thinking Fabric's will creation tool might be targeting millennials starting families. Could you confirm the primary user demographic and their key motivations for using this tool?

Why it matters: Determines the specific needs and pain points we should address Expected answer: Primarily millennials aged 25-40 with young children Impact on approach: Would focus on features relevant to new parents and growing families

• Considering user behavior, I'm curious about the current completion rate for will creation. What percentage of users who start the process actually finish and execute their will?

Why it matters: Identifies potential drop-off points and areas for improvement Expected answer: 60-70% completion rate Impact on approach: Would prioritize features that increase completion rates and simplify the process

• Examining the product lifecycle, I'm wondering where Fabric's will creation tool stands in terms of market penetration and user growth. Are we looking at rapid expansion, steady growth, or market saturation?

Why it matters: Influences whether we focus on acquisition or retention strategies Expected answer: Steady growth phase with increasing competition Impact on approach: Would balance new user acquisition features with retention-focused improvements

• Considering external factors, I'm interested in understanding the competitive landscape. How does Fabric's will creation tool currently compare to other online will creation services in terms of features and market share?

Why it matters: Helps identify unique selling points and areas for differentiation Expected answer: Mid-tier market position with room for feature expansion Impact on approach: Would focus on innovative features to differentiate from competitors