How might FICO improve its Decision Management Suite to offer more intuitive data visualization options for non-technical users?

Introduction

To improve FICO's Decision Management Suite's data visualization options for non-technical users, we need to focus on intuitive design and user-friendly features. I'll analyze the current product, identify key user segments and pain points, propose solutions, and outline a strategy for implementation and measurement.

Step 1

Clarifying Questions (5 mins)

• Looking at the product context, I'm thinking FICO's Decision Management Suite might be primarily used by business analysts and managers in financial institutions. Could you confirm the primary user base and their typical roles?

Why it matters: Determines the level of technical expertise we should assume and the types of visualizations needed. Expected answer: Primarily business analysts and managers in banks and credit unions. Impact on approach: Would focus on business-oriented visualizations rather than highly technical data representations.

• Considering the emphasis on non-technical users, I'm curious about the current data visualization options. Can you share what types of visualizations are currently available and which ones are most commonly used?

Why it matters: Helps identify gaps in the current offering and areas for improvement. Expected answer: Mostly basic charts (bar, line, pie) with some advanced options that are underutilized. Impact on approach: Would focus on enhancing existing visualizations and introducing new, intuitive options.

• Given the focus on improvement, I'm wondering about the key pain points users have reported with the current visualization tools. What are the most common complaints or feature requests you've received?

Why it matters: Directly informs the areas we need to address in our solution. Expected answer: Difficulty in creating custom visualizations, lack of interactivity, and challenges in sharing insights. Impact on approach: Would prioritize features that address these specific pain points.

• Thinking about the competitive landscape, how does FICO's current visualization offering compare to other decision management tools in the market?

Why it matters: Helps identify areas where we can differentiate and gain a competitive edge. Expected answer: Lagging behind in terms of user-friendliness and advanced visualization options. Impact on approach: Would focus on innovative features that can leapfrog competitors.