What features could Finder add to its home loan calculator to help users better understand their borrowing capacity?

Introduction

To improve Finder's home loan calculator and help users better understand their borrowing capacity, we need to focus on enhancing the user experience and providing more comprehensive, personalized information. I'll outline a strategic approach to address this challenge, considering user needs, market trends, and potential innovative solutions.

Step 1

Clarifying Questions (5 mins)

• Looking at the current market trends, I'm seeing a shift towards more personalized financial tools. Could you share any data on how users are currently interacting with the home loan calculator, particularly in terms of time spent and completion rates?

Why it matters: This helps us understand if users are finding value in the current tool or if they're struggling to complete their calculations. Expected answer: Average session time is 3 minutes, with a 60% completion rate. Impact on approach: Low completion rates would suggest we need to focus on simplifying the process and providing more guidance.

• Considering the competitive landscape, I'm curious about Finder's unique value proposition in the home loan space. How does our calculator currently differentiate from those offered by banks or other comparison sites?

Why it matters: Helps identify areas where we can further strengthen our competitive advantage. Expected answer: Finder offers more comprehensive comparison data but lacks some personalization features. Impact on approach: Would focus on enhancing personalization while maintaining our strength in data comprehensiveness.

• Given the increasing importance of mobile-first experiences, I'm wondering about the current usage split between desktop and mobile for the home loan calculator. Can you provide any insights on this?

Why it matters: Determines if we need to prioritize mobile-specific features or focus on a responsive design. Expected answer: 60% mobile, 40% desktop usage. Impact on approach: Would emphasize mobile-optimized features and user interface improvements.

• Considering Finder's broader strategy, I'm interested in understanding how the home loan calculator fits into the user's journey on the platform. Is it primarily a standalone tool, or is it integrated with other Finder services?

Why it matters: Helps determine if we should focus on improving the calculator in isolation or as part of a more integrated experience. Expected answer: Currently standalone, but there's interest in integrating it more closely with other financial tools. Impact on approach: Would explore ways to create a more cohesive user journey across Finder's services.