What features could Frequence add to its cross-channel advertising platform to better integrate local TV and OTT campaigns?

Introduction

To improve Frequence's cross-channel advertising platform and better integrate local TV and OTT campaigns, we need to analyze the current product landscape, user needs, and market trends. I'll outline a strategic approach to enhance the platform's capabilities, focusing on seamless integration and improved campaign management across these channels.

Step 1

Clarifying Questions (5 mins)

• Looking at the product context, I'm thinking Frequence might be targeting mid-sized businesses with multi-channel advertising needs. Could you clarify who the primary users of the platform are and their key use cases?

Why it matters: Determines the focus of our feature improvements Expected answer: Local businesses and media agencies managing cross-channel campaigns Impact on approach: Would tailor features to address specific pain points of these user groups

• Considering user behavior, I'm curious about the current integration level between local TV and OTT campaigns. How do users typically manage these campaigns today, and what are the main friction points?

Why it matters: Identifies gaps in the current workflow and opportunities for improvement Expected answer: Limited integration, manual processes for cross-channel coordination Impact on approach: Would prioritize automation and unified reporting features

• Examining the product lifecycle, where does Frequence stand in terms of market adoption for its cross-channel capabilities? Are we looking to expand our user base or deepen engagement with existing users?

Why it matters: Guides the balance between new feature development and optimization of existing ones Expected answer: Growing user base, but seeking to increase platform stickiness Impact on approach: Would focus on both acquisition-driving features and retention-boosting improvements

• Considering external factors, how has the shift towards streaming and connected TV impacted the demand for integrated local TV and OTT campaign management?

Why it matters: Ensures our solution aligns with market trends and user needs Expected answer: Increasing demand for unified solutions as viewing habits fragment Impact on approach: Would emphasize features that bridge traditional and digital TV advertising