What innovative features could Gett add to its business accounts service to better serve corporate clients?

Introduction

Gett's business accounts service is a critical offering for corporate clients, but there's always room for innovation to better serve this valuable customer segment. I'll explore innovative features that could enhance Gett's value proposition, focusing on improving efficiency, cost management, and overall user experience for corporate users.

Step 1

Clarifying Questions

• Looking at Gett's position in the ride-hailing market, I'm curious about our current market share in the corporate segment. Could you share some insights on our standing compared to competitors like Uber for Business or Lyft Business?

Why it matters: Determines if we should focus on acquisition or retention strategies. Expected answer: Moderate market share, trailing behind major competitors. Impact on approach: Would prioritize differentiation and unique value propositions.

• Considering the evolving needs of corporate clients, I'm wondering about the most common pain points we're hearing from our business accounts. What are the top 3 issues our corporate clients consistently raise?

Why it matters: Helps identify key areas for improvement and innovation. Expected answer: Expense management, booking efficiency, and customization options. Impact on approach: Would focus on addressing these specific pain points in our solutions.

• Given the importance of data in corporate decision-making, I'm interested in our current data analytics offerings for business accounts. What level of insights and reporting do we currently provide to our corporate clients?

Why it matters: Determines if we should enhance our data capabilities as a key feature. Expected answer: Basic reporting with limited customization options. Impact on approach: Would consider advanced analytics and customizable dashboards as potential innovations.

• Considering the global nature of many corporations, I'm curious about our current geographical coverage for business accounts. How extensive is our service area, and are there any significant gaps in our coverage?

Why it matters: Identifies potential areas for expansion or partnerships. Expected answer: Strong coverage in major cities, but limited in some international markets. Impact on approach: Would explore features to enhance global usability and consistency.