What features could GoHealth add to its online prescription drug coverage checker to provide more accurate cost estimates?

Introduction

To improve GoHealth's online prescription drug coverage checker for more accurate cost estimates, we need to consider several key aspects of the product and its users. I'll outline a strategic approach to enhance this feature, focusing on user needs, data accuracy, and overall user experience.

Step 1

Clarifying Questions (5 mins)

• Looking at the product context, I'm thinking GoHealth might be targeting a diverse user base with varying levels of health literacy. Could you help me understand the primary user demographics and their typical use cases for the prescription drug coverage checker?

Why it matters: Determines the complexity and depth of information we should provide Expected answer: Primarily older adults and those with chronic conditions Impact on approach: Would focus on simplifying complex information and providing educational resources

• Considering user behavior, I'm curious about the typical user journey when interacting with the coverage checker. How do users generally access this feature, and what percentage complete the process vs. abandon it?

Why it matters: Identifies potential friction points in the user flow Expected answer: 60% access via mobile, 40% completion rate Impact on approach: Would prioritize mobile optimization and streamlining the process

• Regarding pain points, I'm wondering about the accuracy of the current cost estimates. What's the typical margin of error, and what are the main factors contributing to inaccuracies?

Why it matters: Helps prioritize which aspects of the estimation process to improve Expected answer: 15-20% margin of error, mainly due to outdated formulary data Impact on approach: Would focus on real-time data integration and more frequent updates

• Thinking about company alignment, how does improving the accuracy of cost estimates tie into GoHealth's broader business objectives and key performance indicators?

Why it matters: Ensures our improvements align with overall company strategy Expected answer: Aims to increase user trust and conversion rates for insurance plans Impact on approach: Would emphasize features that build credibility and facilitate plan comparisons