In what ways can Hubilo refine its mobile event app to increase attendee engagement and participation during live sessions?

Introduction

To increase attendee engagement and participation during live sessions, we need to refine Hubilo's mobile event app. This challenge involves enhancing user experience, leveraging mobile-specific features, and creating more interactive elements within the app. I'll approach this by understanding our users, identifying pain points, generating solutions, and proposing metrics to measure success.

Step 1

Clarifying Questions

• Looking at the product context, I'm thinking Hubilo might be targeting a diverse range of event types and sizes. Could you help me understand the primary event types and sizes we're focusing on for this improvement?

Why it matters: Different event types may require distinct engagement strategies. Expected answer: Primarily medium to large-scale corporate conferences and trade shows. Impact on approach: Would focus on features that scale well and cater to professional networking.

• Considering user behavior, I'm curious about the current engagement levels during live sessions. What percentage of attendees actively participate in live sessions, and what's our target for improvement?

Why it matters: Helps establish a baseline and set realistic goals for improvement. Expected answer: Currently, about 30% of attendees actively participate, aiming to increase to 50%. Impact on approach: Would prioritize features that encourage passive attendees to become active participants.

• Regarding product lifecycle, I'm wondering where Hubilo stands in terms of market penetration and user adoption. Are we in a growth phase, or are we looking to defend market share against new competitors?

Why it matters: Determines whether to focus on acquiring new users or retaining existing ones. Expected answer: In a growth phase but facing increasing competition. Impact on approach: Would balance new feature development with optimizing existing features for retention.

• Considering company alignment, I'm interested in understanding how this initiative fits into Hubilo's broader strategy. Are there any specific company-wide objectives or KPIs that this improvement should support?

Why it matters: Ensures our solution aligns with overall company goals. Expected answer: Aiming to increase customer retention and average revenue per user (ARPU). Impact on approach: Would focus on features that drive long-term engagement and upsell opportunities.