What improvements could Innovid make to its cross-device measurement capabilities to provide more actionable insights?

Introduction

To improve Innovid's cross-device measurement capabilities for more actionable insights, we need to analyze the current product landscape, user needs, and technological advancements. I'll outline a strategic approach to enhance Innovid's offering, focusing on key pain points and innovative solutions.

Step 1

Clarifying Questions (5 mins)

• Looking at Innovid's position in the ad tech ecosystem, I'm thinking about the primary use cases for cross-device measurement. Could you elaborate on the main scenarios where clients are using this feature, and what specific insights they're seeking?

Why it matters: Determines the focus areas for improvement and prioritization. Expected answer: Clients primarily use it for attribution and audience reach analysis across devices. Impact on approach: Would tailor solutions to enhance these specific use cases.

• Considering the rapidly evolving digital landscape, I'm curious about the current data sources and methodologies Innovid uses for cross-device tracking. Can you share more about our current approach and any limitations we've identified?

Why it matters: Helps identify technological gaps and potential areas for innovation. Expected answer: Reliance on deterministic and probabilistic methods with some challenges in cookie-less environments. Impact on approach: Would focus on exploring alternative data sources and advanced modeling techniques.

• Given the increasing focus on privacy regulations, I'm wondering about our current stance on user data protection. How are we balancing the need for accurate cross-device measurement with privacy concerns?

Why it matters: Ensures our solutions are compliant and future-proof. Expected answer: Strict adherence to GDPR and CCPA, with ongoing challenges in maintaining measurement accuracy. Impact on approach: Would prioritize privacy-preserving measurement techniques and transparent data practices.

• Thinking about Innovid's competitive position, I'm interested in understanding our key differentiators in cross-device measurement. What unique capabilities or insights do we currently offer compared to our competitors?

Why it matters: Helps identify areas to further strengthen our market position. Expected answer: Strong in CTV measurement, but facing challenges in mobile and web integration. Impact on approach: Would focus on enhancing mobile and web capabilities while leveraging CTV strengths.