What features could make Kredivo's bill-splitting function more user-friendly and efficient?

Introduction

To improve Kredivo's bill-splitting function and make it more user-friendly and efficient, we need to dive deep into the current user experience, identify pain points, and propose innovative solutions. I'll outline a comprehensive approach to tackle this challenge, focusing on user needs, technical feasibility, and business impact.

Step 1

Clarifying Questions (5 mins)

• Looking at the product context, I'm thinking Kredivo might be targeting young professionals in urban areas. Could you help me understand the primary user demographic and their typical use cases for bill-splitting?

Why it matters: Determines the specific needs and pain points of our core users Expected answer: Young professionals, ages 25-35, primarily using for dining out and shared living expenses Impact on approach: Would focus on social features and integration with popular dining and lifestyle apps

• Considering user behavior, I'm curious about the current adoption rate of the bill-splitting feature. What percentage of Kredivo users actively use this function, and how frequently?

Why it matters: Helps gauge the feature's importance and potential impact Expected answer: 30% of users use it at least once a month Impact on approach: Would prioritize increasing adoption and frequency of use

• Regarding pain points and market position, how does Kredivo's bill-splitting feature compare to competitors in terms of user satisfaction and feature set?

Why it matters: Identifies areas for improvement and potential differentiation Expected answer: Slightly behind market leaders in terms of user satisfaction, lacking some advanced features Impact on approach: Would focus on both catching up to competitors and introducing unique features

• Considering the product lifecycle, where is Kredivo in its growth stage, and what are the key metrics driving this improvement initiative?

Why it matters: Determines if we optimize for scale vs. feature expansion Expected answer: Mid-growth phase with rising customer acquisition costs Impact on approach: Would focus on retention and optimization over new features