Introduction
To improve Kredivo's bill-splitting function and make it more user-friendly and efficient, we need to dive deep into the current user experience, identify pain points, and propose innovative solutions. I'll outline a comprehensive approach to tackle this challenge, focusing on user needs, technical feasibility, and business impact.
Step 1
Clarifying Questions (5 mins)
Why it matters: Determines the specific needs and pain points of our core users Expected answer: Young professionals, ages 25-35, primarily using for dining out and shared living expenses Impact on approach: Would focus on social features and integration with popular dining and lifestyle apps
Why it matters: Helps gauge the feature's importance and potential impact Expected answer: 30% of users use it at least once a month Impact on approach: Would prioritize increasing adoption and frequency of use
Why it matters: Identifies areas for improvement and potential differentiation Expected answer: Slightly behind market leaders in terms of user satisfaction, lacking some advanced features Impact on approach: Would focus on both catching up to competitors and introducing unique features
Why it matters: Determines if we optimize for scale vs. feature expansion Expected answer: Mid-growth phase with rising customer acquisition costs Impact on approach: Would focus on retention and optimization over new features
At this point, you can ask interviewer to take a 1-minute break to organize your thoughts before diving into the next step.
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