What improvements could Looker make to its dashboard creation tools to increase user engagement?

Introduction

To improve Looker's dashboard creation tools and increase user engagement, we need to analyze the current user experience, identify pain points, and propose innovative solutions. I'll focus on understanding our target users, their needs, and how we can enhance the dashboard creation process to drive higher engagement.

Step 1

Clarifying Questions (5 mins)

• Looking at Looker's position in the business intelligence market, I'm curious about our primary user base. Could you tell me more about the main types of users creating dashboards in Looker? Are they primarily data analysts, business users, or a mix?

Why it matters: This helps us tailor improvements to the most impactful user group. Expected answer: A mix, with a slight lean towards data analysts. Impact on approach: We'd focus on balancing power features with user-friendly interfaces.

• Considering the evolving data landscape, I'm wondering about our users' data sources. What are the most common data sources our users are connecting to when creating dashboards?

Why it matters: This influences the complexity of data integration and visualization needs. Expected answer: A mix of cloud data warehouses, SaaS applications, and legacy databases. Impact on approach: We'd prioritize improvements in data connection and transformation capabilities.

• Given the competitive BI market, I'm interested in our current user engagement metrics. What are our key engagement metrics for dashboard creation, and how have they been trending recently?

Why it matters: This helps us identify specific areas for improvement and set measurable goals. Expected answer: Average time spent creating dashboards is increasing, while the number of dashboards created per user is declining. Impact on approach: We'd focus on streamlining the dashboard creation process and improving user efficiency.

• Thinking about Looker's product roadmap, I'm curious about our long-term vision. How does improving dashboard creation tools align with Looker's broader strategic goals?

Why it matters: Ensures our improvements support the company's overall direction. Expected answer: It's a key initiative to maintain our competitive edge and expand our user base. Impact on approach: We'd balance immediate user needs with features that support long-term growth.