What features could Meetup add to its mobile app to make organizing and attending in-person events more seamless?

Introduction

To improve Meetup's mobile app for more seamless in-person event organization and attendance, we need to analyze user behavior, identify pain points, and develop innovative solutions. I'll outline key stakeholders, prioritize user segments, analyze pain points, generate solutions, and propose metrics for measuring success.

Step 1

Clarifying Questions (5 mins)

• Looking at Meetup's position in the event organization space, I'm curious about the current user engagement metrics. Could you share some insights on the average monthly active users (MAU) and the percentage of users who both organize and attend events?

Why it matters: This helps us understand the balance between organizers and attendees, informing our feature prioritization. Expected answer: 60% of users primarily attend, 30% both organize and attend, 10% primarily organize. Impact on approach: A higher percentage of dual-role users might lead us to focus on features that bridge the gap between organizing and attending.

• Considering the evolving landscape of virtual and hybrid events, I'm wondering about Meetup's strategy in this area. How has the platform adapted to accommodate virtual or hybrid events, and what percentage of events now fall into these categories?

Why it matters: This informs whether we need to focus on improving in-person features or enhancing virtual/hybrid capabilities. Expected answer: 30% of events are now virtual or hybrid, with plans to support this trend. Impact on approach: A significant virtual presence would lead us to consider features that seamlessly integrate in-person and virtual experiences.

• Given the competitive landscape with platforms like Eventbrite and Facebook Events, I'm curious about Meetup's unique value proposition. What do users consistently cite as the main reason they choose Meetup over alternatives?

Why it matters: This helps us understand which features to enhance and where to differentiate. Expected answer: Users value Meetup's community-building aspect and niche interest groups. Impact on approach: We'd focus on features that strengthen community connections and facilitate niche interest discovery.

• Considering the mobile-first approach, I'm interested in understanding the current usage patterns. What percentage of user interactions occur on the mobile app versus the web platform?

Why it matters: This helps determine how much to prioritize mobile-specific features. Expected answer: 70% of interactions occur on mobile, with a growing trend. Impact on approach: A high mobile usage would lead us to focus on mobile-optimized features and potentially consider a mobile-only strategy for certain functionalities.