What improvements could MessageBird make to its SMS API to increase deliverability rates in emerging markets?

Introduction

To improve MessageBird's SMS API deliverability rates in emerging markets, we need to address the unique challenges these regions face. I'll analyze the current situation, identify key pain points, and propose targeted solutions to enhance our service in these crucial growth areas.

Step 1

Clarifying Questions (5 mins)

• Looking at the product context, I'm thinking about the specific emerging markets we're targeting. Could you provide more details on which regions we're focusing on and their unique characteristics?

Why it matters: Different emerging markets may have distinct infrastructure challenges and regulatory environments. Expected answer: Focusing on Southeast Asia, Africa, and parts of Latin America. Impact on approach: Would tailor solutions to specific regional challenges and regulations.

• Considering user behavior, I'm curious about the primary use cases for our SMS API in these markets. Can you share insights on how businesses are typically utilizing our service?

Why it matters: Understanding use cases helps prioritize features and optimizations. Expected answer: Primarily used for authentication, notifications, and marketing campaigns. Impact on approach: Would focus on improving reliability for critical communications like authentication.

• Regarding pain points and market position, how does our current deliverability rate compare to competitors in these emerging markets?

Why it matters: Helps identify if this is a competitive disadvantage or an industry-wide challenge. Expected answer: Our rates are slightly below average, with room for improvement. Impact on approach: Would focus on both catching up to and potentially surpassing competitor performance.

• From a company alignment perspective, what specific metrics are we using to measure success in improving deliverability rates?

Why it matters: Ensures our solutions align with company goals and can be measured effectively. Expected answer: Focusing on percentage of successfully delivered messages and delivery speed. Impact on approach: Would prioritize solutions that directly impact these metrics.