What features could be added to Pluang's gold investment option to attract more users?

Introduction

To attract more users to Pluang's gold investment option, we need to identify and implement features that address key pain points, enhance user experience, and differentiate our offering in the market. I'll approach this challenge by first understanding our target users and their needs, analyzing current pain points, generating innovative solutions, and prioritizing these solutions based on their potential impact and feasibility.

Step 1

Clarifying Questions (5 mins)

• Looking at the product context, I'm thinking Pluang might be targeting a specific demographic within Indonesia. Could you help me understand who our primary target audience is for the gold investment option?

Why it matters: Determines the features and user experience we should prioritize Expected answer: Young professionals aged 25-40 in urban areas Impact on approach: Would focus on mobile-first, user-friendly features with educational components

• Considering user behavior, I'm curious about the current engagement patterns. What's the average frequency of interactions users have with the gold investment feature?

Why it matters: Helps identify opportunities to increase engagement and retention Expected answer: Users check their gold investments weekly but transact monthly Impact on approach: Would explore features to encourage more frequent engagement and transactions

• Regarding product lifecycle, where does the gold investment option stand in terms of market penetration and growth?

Why it matters: Influences whether we focus on acquisition or retention strategies Expected answer: Early growth stage with increasing competition Impact on approach: Would prioritize differentiation and user acquisition features

• Thinking about company alignment, what are the key business metrics Pluang is aiming to improve with these new features?

Why it matters: Ensures our solutions align with overall business objectives Expected answer: Increase in user acquisition, transaction volume, and average investment amount Impact on approach: Would focus on features that directly impact these metrics