How can project44 improve its Ocean Visibility solution to provide more accurate ETA predictions for containerized freight?

Introduction

To improve project44's Ocean Visibility solution for more accurate ETA predictions for containerized freight, we need to analyze the current system, identify pain points, and develop innovative solutions. I'll outline a comprehensive approach to enhance this critical aspect of the supply chain management process.

Step 1

Clarifying Questions (5 mins)

• Looking at the product context, I'm thinking about the scale and complexity of the data inputs. Could you help me understand the primary data sources currently used for ETA predictions and their relative reliability?

Why it matters: Determines the focus areas for improvement and potential data integration opportunities. Expected answer: Multiple sources including AIS data, port schedules, and historical patterns. Impact on approach: Would prioritize enhancing data quality and integration from the most reliable sources.

• Considering user behavior, I'm curious about the frequency and context of ETA checks. How often do users typically access ETA predictions, and at what points in the shipping process?

Why it matters: Helps tailor the solution to user workflows and identify critical touchpoints. Expected answer: Multiple daily checks, especially as shipments approach key milestones. Impact on approach: Would focus on real-time updates and proactive notifications for high-stakes periods.

• Examining external factors, I'm wondering about the impact of recent global events on ETA accuracy. How have factors like port congestion or geopolitical issues affected the reliability of predictions?

Why it matters: Identifies external challenges that need to be accounted for in the improved solution. Expected answer: Significant impact, with increased variability in transit times and port operations. Impact on approach: Would incorporate dynamic risk factors and scenario modeling into the prediction algorithm.

• Considering the product lifecycle, where does Ocean Visibility stand in terms of market adoption, and what are the key differentiators from competitors?

Why it matters: Helps align improvements with the product's current market position and competitive landscape. Expected answer: Established product with room for growth, differentiated by extensive network coverage. Impact on approach: Would focus on enhancing unique strengths while addressing any feature gaps with competitors.