Introduction
To better serve on-the-go financial advisors, we need to identify innovative features for Raymond James' mobile app. This challenge requires a deep understanding of advisors' needs, current market trends, and technological capabilities. I'll approach this by analyzing user segments, pain points, and potential solutions, keeping in mind the unique demands of the financial advisory industry.
Step 1
Clarifying Questions (5 mins)
Why it matters: Determines which areas to focus on for improvement Expected answer: Client portfolio management, market research, communication Impact on approach: Would prioritize features enhancing these core functionalities
Why it matters: Influences the depth and complexity of mobile features Expected answer: 60% desktop, 40% mobile, with mobile usage increasing Impact on approach: Would focus on seamless transitions and mobile-first design
Why it matters: Identifies areas for differentiation and improvement Expected answer: Middle of the pack, with room for improvement in user experience Impact on approach: Would prioritize unique, high-impact features
Why it matters: Determines if we optimize for growth, retention, or innovation Expected answer: Mature product, focusing on user engagement and retention Impact on approach: Would emphasize innovative features to re-engage users
At this point, you can ask interviewer to take a 1-minute break to organize your thoughts before diving into the next step.
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