What improvements could Riot Games make to the Teamfight Tactics mobile app to increase user engagement?

Introduction

To improve user engagement for Riot Games' Teamfight Tactics mobile app, we need to analyze the current user experience, identify pain points, and develop targeted solutions. I'll approach this challenge by examining user segments, analyzing their journey, and proposing data-driven improvements that align with Riot Games' broader strategy.

Step 1

Clarifying Questions

• Looking at the mobile gaming landscape, I'm thinking Teamfight Tactics might face unique challenges in user retention. Could you share some insights on the current retention rates, particularly the 7-day and 30-day metrics?

Why it matters: Helps identify if we need to focus on early-stage engagement or long-term retention strategies. Expected answer: 7-day retention around 30%, 30-day retention around 15%. Impact on approach: Lower early retention would shift focus to onboarding and early-game experience.

• Considering the cross-platform nature of Teamfight Tactics, I'm curious about the mobile-specific usage patterns. What percentage of our user base plays exclusively on mobile versus those who switch between mobile and PC?

Why it matters: Determines if we need to optimize for mobile-first experience or focus on cross-platform continuity. Expected answer: 40% mobile-only, 60% cross-platform. Impact on approach: Higher mobile-only percentage would prioritize mobile-specific features and optimizations.

• Given the competitive nature of the auto-battler genre, I'm wondering about our current market position. How does our daily active user (DAU) count compare to our main competitors in the mobile space?

Why it matters: Helps gauge whether we need to focus on user acquisition or retention to improve our market standing. Expected answer: Second in market share, trailing behind market leader by 20%. Impact on approach: Being close to the market leader might shift focus towards differentiation and unique feature development.

• Thinking about the app's monetization strategy, I'm interested in understanding the current balance between engagement and revenue generation. What's the correlation between user engagement metrics (like session length or battles played) and in-app purchases?

Why it matters: Determines if we need to prioritize pure engagement features or focus on converting engagement to revenue. Expected answer: Strong correlation, with top 10% of engaged users generating 50% of revenue. Impact on approach: Strong correlation would lead to focusing on features that increase core engagement metrics.