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Company focus

SendBird
Product Improvement Medium Member-only

What features could SendBird add to its video calling API to make it more accessible for users with disabilities?

Prepared by NextSprints

15 mins
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Feature Prioritization User Empathy Technical Understanding SaaS Telecommunications Healthcare User Experience Accessibility Video Calling Inclusive Design API Development
Product Management Improvement Question: Enhancing SendBird's video calling API accessibility features

Introduction

To improve SendBird's video calling API for users with disabilities, we need to focus on enhancing accessibility features that cater to various impairments. This initiative aligns with the growing emphasis on inclusive design in tech products. I'll approach this by identifying key user segments, analyzing pain points, generating solutions, and prioritizing implementations.

Step 1

Clarifying Questions (5 mins)

  • Looking at the product context, I'm thinking about the current accessibility features. Could you share what accessibility features, if any, are already implemented in SendBird's video calling API?

Why it matters: Determines our starting point and helps avoid redundancy. Expected answer: Basic closed captioning and screen reader compatibility. Impact on approach: Would focus on enhancing existing features and adding new ones.

  • Considering user behavior, I'm curious about the most common use cases for SendBird's video calling API. Can you elaborate on the primary scenarios where it's being utilized?

Why it matters: Helps prioritize accessibility features based on frequent use cases. Expected answer: Primarily used in telehealth, remote education, and customer support. Impact on approach: Would tailor solutions to these specific contexts.

  • Regarding product lifecycle, where does SendBird's video calling API stand in terms of market adoption and feature maturity?

Why it matters: Influences whether we focus on fundamental accessibility or advanced features. Expected answer: Established product with a solid user base, looking to expand market share. Impact on approach: Would balance between improving core accessibility and introducing innovative features.

  • From a company alignment perspective, what are the key metrics or goals driving this accessibility improvement initiative?

Why it matters: Ensures our solutions align with broader company objectives. Expected answer: Increase user retention, expand market reach, and comply with accessibility regulations. Impact on approach: Would prioritize features that directly impact these metrics.

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NextSprints

Updated Mar 29, 2025