What features could SHL add to its video interview platform to make it more engaging for candidates?

Introduction

To improve SHL's video interview platform and make it more engaging for candidates, we need to focus on enhancing the user experience while addressing key pain points in the interview process. I'll analyze the current state, identify user segments, and propose innovative features that could significantly boost candidate engagement.

Step 1

Clarifying Questions (5 mins)

• Looking at the product context, I'm thinking SHL's video interview platform might be at a critical growth stage where user needs are evolving. Could you help me understand where we are in the product lifecycle and what metrics are driving this improvement initiative?

Why it matters: Determines if we optimize for scale vs. feature expansion Expected answer: Mid-growth phase with rising customer acquisition costs Impact on approach: Would focus on retention and optimization over new features

• Considering the competitive landscape, I'm curious about SHL's current market position. How does our platform compare to other major players in terms of feature set and user satisfaction?

Why it matters: Helps identify gaps and opportunities for differentiation Expected answer: Mid-tier player with strong technical features but lower user satisfaction Impact on approach: Would prioritize user experience enhancements over technical features

• Thinking about user behavior, I'm wondering about the typical candidate journey. Can you share insights on how candidates currently interact with the platform, including any drop-off points or areas of frustration?

Why it matters: Identifies key areas for improvement in the user flow Expected answer: High drop-off rates during setup and technical checks Impact on approach: Would focus on streamlining onboarding and reducing technical barriers

• Considering company alignment, I'm curious about SHL's broader objectives. Are there any specific company-wide goals or initiatives that this product improvement should support?

Why it matters: Ensures our solutions align with overall company strategy Expected answer: Focus on expanding into new markets and improving AI-driven assessments Impact on approach: Would incorporate AI features and consider internationalization