What features could Snagajob add to its mobile app to make the application process easier for job seekers?

Introduction

To improve Snagajob's mobile app and make the application process easier for job seekers, we need to analyze the current user experience, identify pain points, and propose innovative solutions. I'll outline a strategic approach to enhance the app's functionality and user satisfaction.

Step 1

Clarifying Questions (5 mins)

• Looking at Snagajob's position in the job search market, I'm curious about its current user base and growth trajectory. Could you share some insights on the app's current monthly active users (MAU) and year-over-year growth rate?

Why it matters: This helps us understand the scale of impact our improvements could have and whether we should focus on user acquisition or retention. Expected answer: 5 million MAU with 20% YoY growth Impact on approach: High MAU would suggest focusing on optimizing existing features, while lower numbers might indicate a need for more radical changes to drive adoption.

• Considering the competitive landscape, I'm wondering about Snagajob's unique value proposition. What are the top 2-3 features that differentiate Snagajob from other job search apps?

Why it matters: Helps us build on existing strengths and ensure new features align with the core value proposition. Expected answer: Instant job matches, one-click apply, and location-based job alerts Impact on approach: We'd want to enhance these key features rather than reinventing the wheel.

• Given the focus on improving the application process, I'm curious about the current conversion rate from job view to application submission. Do you have data on this metric and how it compares to industry standards?

Why it matters: Identifies if there's a significant drop-off in the application funnel that needs addressing. Expected answer: 15% conversion rate, slightly below the industry average of 18% Impact on approach: A below-average conversion rate would suggest focusing on streamlining the application process and reducing friction points.

• Considering the mobile-first approach, I'm interested in understanding the cross-platform behavior of our users. What percentage of users start their job search on mobile but complete applications on desktop?

Why it matters: Helps determine if we need to improve mobile application completion or focus on seamless cross-device experiences. Expected answer: 30% of users switch to desktop for application completion Impact on approach: A high percentage would indicate a need to significantly improve the mobile application experience.