What features could Splashtop add to its Business Access solution to better support large enterprise customers?

Introduction

To improve Splashtop's Business Access solution for large enterprise customers, we need to identify key pain points and develop features that address their unique needs. I'll analyze user segments, prioritize pain points, generate solutions, and propose metrics to measure success. Let's dive in.

Step 1

Clarifying Questions (5 mins)

• Looking at Splashtop's position in the remote access market, I'm curious about the specific challenges faced by large enterprise customers. Could you share insights on the most common complaints or feature requests from this segment?

Why it matters: Helps focus our efforts on the most pressing issues for enterprise users. Expected answer: Security concerns, scalability issues, and lack of advanced management features. Impact on approach: Would prioritize enterprise-grade security enhancements and centralized management tools.

• Considering the evolving nature of remote work, I'm wondering about the current usage patterns of Splashtop in large enterprises. How has the frequency and duration of remote sessions changed in the past year, and what new use cases have emerged?

Why it matters: Identifies shifting user needs and potential areas for product expansion. Expected answer: Increased session duration, more concurrent users, and growing demand for collaborative features. Impact on approach: Would focus on performance optimization and introducing real-time collaboration tools.

• Given the competitive landscape in remote access solutions, I'm interested in understanding Splashtop's current market position. How does Splashtop's feature set and pricing compare to key competitors in the enterprise space, such as TeamViewer or LogMeIn?

Why it matters: Helps identify competitive advantages and areas for differentiation. Expected answer: Competitive pricing but lacking some advanced features offered by enterprise-focused competitors. Impact on approach: Would prioritize developing unique, high-value features to strengthen Splashtop's position in the enterprise market.