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Company focus

Splitgate
Product Improvement Medium Member-only

What features could Splitgate add to its custom game mode to increase player engagement?

Prepared by NextSprints

15 mins
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Feature Prioritization User Segmentation Metrics Analysis Gaming Esports Entertainment User Engagement Feature Development Product Improvement Gaming Multiplayer
Product Management Improvement Question: Enhancing Splitgate's custom game mode for increased player engagement

Introduction

Splitgate, a popular first-person shooter game that combines portal mechanics with traditional FPS gameplay, is looking to enhance its custom game mode to increase player engagement. As we explore potential features to add, we'll need to consider the unique aspects of Splitgate's gameplay, its target audience, and the competitive landscape of the FPS genre.

Step 1

Clarifying Questions (5 mins)

  • Looking at Splitgate's unique gameplay mechanics, I'm curious about the current utilization of custom game modes. Could you share some data on how frequently players are using custom games compared to standard matchmaking?

Why it matters: This will help us understand if we need to focus on increasing adoption of custom games or enhancing the experience for existing users. Expected answer: Custom games are used by about 20% of the player base regularly. Impact on approach: If usage is low, we might need to focus on discoverability and onboarding. If high, we'll prioritize depth and variety.

  • Considering Splitgate's position in the competitive FPS market, I'm interested in understanding our target demographic. Can you provide insights into the age range and gaming preferences of our core player base?

Why it matters: Different age groups and player types may have varying preferences for custom game features. Expected answer: Core players are 18-30 years old, with a mix of casual and competitive gamers. Impact on approach: This would influence the complexity and competitiveness of new features.

  • Given the importance of community in multiplayer games, I'm wondering about our current social features. What social tools do players currently have access to within custom games?

Why it matters: Social features can significantly impact engagement and retention. Expected answer: Basic chat and friend invites are available, but limited community tools. Impact on approach: This could open up opportunities for more robust social and community-building features.

  • Considering the potential for monetization, I'm curious about our current revenue model for custom games. Are there any existing monetization strategies specific to custom game modes?

Why it matters: New features could potentially open up new revenue streams or enhance existing ones. Expected answer: No specific monetization for custom games currently. Impact on approach: This could inform decisions about premium features or cosmetic options for custom games.

Tip

At this point, you can ask interviewer to take a 1-minute break to organize your thoughts before diving into the next step.

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Updated Mar 29, 2025