How can SSENSE improve its mobile app interface to make product browsing more intuitive for users?

Introduction

To improve SSENSE's mobile app interface for more intuitive product browsing, we need to analyze user behavior, identify pain points, and develop targeted solutions. I'll approach this challenge systematically, focusing on user segmentation, pain point analysis, solution generation, and measurement strategies.

Step 1

Clarifying Questions (5 mins)

• Looking at SSENSE's position in the luxury fashion e-commerce market, I'm thinking about the app's current user base and their specific needs. Could you share insights on the primary user demographics and their key use cases for the mobile app?

Why it matters: Determines the focus of our interface improvements Expected answer: Primarily millennials and Gen Z, fashion-forward users looking for curated luxury items Impact on approach: Would tailor the browsing experience to these tech-savvy, trend-conscious users

• Considering the competitive landscape in luxury e-commerce, I'm curious about SSENSE's unique value proposition. How does the current mobile app interface align with or potentially hinder this differentiation?

Why it matters: Helps identify areas where the interface can better support SSENSE's market position Expected answer: SSENSE offers a highly curated selection and editorial content, but the app may not fully showcase this Impact on approach: Would focus on integrating editorial content more seamlessly into the browsing experience

• Given the rapid pace of mobile technology evolution, I'm wondering about the app's current technical architecture. Can you provide insights into the app's tech stack and any limitations it might pose for interface improvements?

Why it matters: Influences the feasibility and scope of potential solutions Expected answer: React Native-based app with some performance issues in image-heavy sections Impact on approach: Would prioritize optimizations that work within the current architecture while suggesting longer-term structural improvements

• Considering the importance of data-driven decision making, I'm interested in understanding the key metrics SSENSE uses to measure mobile app success. What are the primary KPIs we're looking to improve through this interface enhancement?

Why it matters: Ensures our solutions align with business objectives Expected answer: Focus on increasing time spent in app, conversion rate, and average order value Impact on approach: Would prioritize solutions that directly impact these metrics, such as improved product discovery features