Introduction
Super.com's website builder needs improvement to offer more customization options for small business owners. This challenge involves enhancing the product's flexibility while maintaining its ease of use. I'll analyze the current situation, identify key user segments, explore pain points, and propose solutions to address this need.
Step 1
Clarifying Questions (5 mins)
Why it matters: Determines the scope and direction of customization features Expected answer: Diverse mix including retail, services, and professional businesses Impact on approach: Would focus on versatile, industry-agnostic customization options
Why it matters: Helps gauge user appetite for more complex customization Expected answer: 30% use advanced options, 70% rely on templates Impact on approach: Would need to balance advanced features with simplicity for template users
Why it matters: Influences whether to prioritize features for acquisition or retention Expected answer: Moderate market share, focusing on both acquisition and retention Impact on approach: Would aim for a mix of features appealing to new and existing users
Why it matters: Helps identify gaps and opportunities in the product offering Expected answer: Lagging behind in some advanced customization areas Impact on approach: Would prioritize catching up in key areas while innovating in others
At this point, you can ask interviewer to take a 1-minute break to organize your thoughts before diving into the next step.
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