What features could Tabby add to its mobile app to streamline the shopping experience for customers?

Introduction

To streamline the shopping experience for Tabby customers through its mobile app, we need to identify key pain points and develop innovative solutions that align with user needs and business objectives. I'll approach this by segmenting users, analyzing their journey, generating solutions, and prioritizing features based on impact and feasibility.

Step 1

Clarifying Questions (5 mins)

• Looking at Tabby's position in the market, I'm thinking it might be competing with traditional credit cards and other buy-now-pay-later (BNPL) services. Could you help me understand Tabby's current market position and its primary differentiators?

Why it matters: Determines focus areas for improvement and potential competitive advantages Expected answer: Tabby is a leading BNPL service in the Middle East, differentiating through local partnerships and interest-free installments Impact on approach: Would focus on enhancing local merchant integrations and simplifying the payment process

• Considering user behavior, I'm curious about the typical user journey. Can you share insights on how customers currently discover products through Tabby and complete their purchases?

Why it matters: Identifies potential friction points in the current flow Expected answer: Users typically browse partner merchant sites, then choose Tabby at checkout Impact on approach: Would explore ways to make product discovery within the Tabby app more seamless

• Given the focus on streamlining the shopping experience, I'm wondering about current user engagement metrics. What are the key performance indicators (KPIs) we're looking to improve with these new features?

Why it matters: Aligns solution with specific business goals Expected answer: Key metrics include app retention rate, average order value, and conversion rate at checkout Impact on approach: Would prioritize features that directly impact these KPIs

• Considering the product lifecycle, I'm thinking about Tabby's current stage and future direction. Where does Tabby see itself in the next 2-3 years, and how might that influence our approach to feature development?

Why it matters: Ensures alignment with long-term product strategy Expected answer: Tabby aims to become a comprehensive shopping platform, not just a payment option Impact on approach: Would focus on features that support broader e-commerce functionality