How can THG improve its Myprotein supplement packaging to be more environmentally friendly?

Introduction

To improve Myprotein's supplement packaging to be more environmentally friendly, we need to consider various aspects of the product lifecycle, user behavior, and market trends. I'll outline a comprehensive approach to address this challenge, focusing on sustainable materials, packaging design, and user education.

Step 1

Clarifying Questions (5 mins)

• Looking at the current market trends, I'm seeing a significant shift towards eco-conscious consumers. Could you help me understand where Myprotein stands in terms of its current sustainability initiatives and how this aligns with our customer base's expectations?

Why it matters: Determines the baseline for our improvements and helps identify low-hanging fruit. Expected answer: Some initiatives in place, but room for significant improvement. Impact on approach: Would focus on both quick wins and long-term sustainability strategy.

• Considering the diverse product range of Myprotein, I'm curious about the specific packaging types we're currently using. Can you provide insights into our most common packaging materials and formats across different product categories?

Why it matters: Helps identify which packaging elements have the most significant environmental impact. Expected answer: Mix of plastic tubs, pouches, and cardboard boxes with varying recycling potential. Impact on approach: Would prioritize improvements for the most commonly used and least eco-friendly packaging types.

• Given that supplement packaging often serves functional purposes beyond just containing the product, I'm wondering about any specific technical requirements or regulations we need to consider when exploring more environmentally friendly options.

Why it matters: Ensures our solutions meet necessary standards for product safety and efficacy. Expected answer: Moisture protection, tamper-evidence, and shelf-life requirements are critical. Impact on approach: Would focus on eco-friendly solutions that maintain or improve these functional aspects.

• Thinking about the potential impact on our supply chain and manufacturing processes, I'd like to understand the scale of change we're open to. Are we looking at incremental improvements to our current packaging or are we open to more radical redesigns?

Why it matters: Determines the scope and ambition of our sustainability efforts. Expected answer: Open to significant changes if they align with long-term business goals. Impact on approach: Would consider both immediate improvements and transformative long-term solutions.