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Product Management Improvement Question: Enhancing crypto trading platform features for advanced traders
Image of author vinay

Vinay

Updated Dec 3, 2024

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What features could be added to TokoCrypto's trading platform to attract more advanced traders?

Product Improvement Hard Member-only
Market Analysis Feature Prioritization Technical Understanding Cryptocurrency FinTech Trading Platforms
Product Strategy Feature Prioritization User Segmentation API Development Cryptocurrency Exchange

Introduction

To attract more advanced traders to TokoCrypto's trading platform, we need to identify and implement features that cater to their sophisticated needs and enhance their trading experience. I'll approach this challenge by first understanding our current user base and market position, then analyzing advanced traders' pain points, and finally proposing and prioritizing new features.

Step 1

Clarifying Questions (5 mins)

  • Looking at the product context, I'm thinking TokoCrypto might be facing increased competition in the crypto trading space. Could you share insights on our current market position and primary competitors?

Why it matters: Helps tailor our feature set to differentiate from competitors Expected answer: Mid-tier platform with growing user base, competing with larger exchanges Impact on approach: Would focus on unique features to stand out from larger players

  • Considering the focus on advanced traders, I'm curious about our current user demographics. What percentage of our current users would we classify as advanced traders, and what's their contribution to our trading volume?

Why it matters: Determines the potential impact and adoption rate of new advanced features Expected answer: 20% advanced traders contributing 60% of volume Impact on approach: Would prioritize features with high impact on this valuable segment

  • Given the rapidly evolving nature of cryptocurrency markets, I'm wondering about our current product development cycle. How frequently do we release new features or updates to the platform?

Why it matters: Influences the scope and timeline for implementing new advanced features Expected answer: Monthly feature releases with continuous improvements Impact on approach: Would focus on modular features that can be rapidly developed and iterated

  • Thinking about advanced traders' needs, I'm curious about our current API offerings. What level of API access do we currently provide, and how does it compare to industry standards?

Why it matters: APIs are crucial for advanced traders using algorithmic strategies Expected answer: Basic REST API with limited endpoints Impact on approach: Would prioritize expanding API capabilities as a key feature

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