What innovative features could UPMC add to its HealthTrak mobile app to encourage better medication adherence among patients?

Introduction

To improve medication adherence among patients using UPMC's HealthTrak mobile app, we need to explore innovative features that address the core challenges of consistent medication use. I'll analyze the current app ecosystem, identify key user segments, pinpoint critical pain points, and propose data-driven solutions to enhance this vital aspect of patient care.

Step 1

Clarifying Questions

• Looking at the product context, I'm thinking HealthTrak might be primarily used by patients with chronic conditions requiring long-term medication. Could you provide more insight into the primary user base and their typical use cases?

Why it matters: This helps tailor our solutions to the most impactful user group. Expected answer: Primarily older adults with chronic conditions like diabetes or hypertension. Impact on approach: Would focus on features addressing long-term adherence and age-specific usability.

• Considering user behavior, I'm curious about the current engagement patterns. What's the average frequency of app usage, and how does it correlate with medication adherence rates?

Why it matters: Helps identify if low engagement is a key factor in poor adherence. Expected answer: Daily active users show 80% adherence, while weekly users only 40%. Impact on approach: Would prioritize features encouraging daily app engagement.

• Regarding pain points, I'm wondering about the main reasons for non-adherence reported by users. What are the top 3 barriers to medication adherence we've identified so far?

Why it matters: Directs our focus to the most pressing issues affecting adherence. Expected answer: Forgetfulness, side effects concerns, and complex medication schedules. Impact on approach: Would target solutions specifically addressing these key barriers.

• Thinking about company alignment, how does improving medication adherence tie into UPMC's broader strategic goals? Are there specific metrics or outcomes we're aiming to impact?

Why it matters: Ensures our solutions align with overarching business objectives. Expected answer: Aiming to reduce hospital readmissions by 20% and improve patient outcomes. Impact on approach: Would focus on features that not only improve adherence but also track and report health outcomes.