Introduction
To improve UW Health's MyChart patient portal for streamlined appointment scheduling and follow-ups, we need to analyze the current user experience, identify pain points, and develop innovative solutions. I'll approach this by examining user segments, analyzing pain points, generating solutions, and proposing metrics for success.
Step 1
Clarifying Questions (5 mins)
Why it matters: Determines if we should focus on acquisition or retention strategies. Expected answer: Moderate user base with steady but slowing growth. Impact on approach: Would prioritize engagement and feature optimization over aggressive user acquisition.
Why it matters: Influences the focus of our improvement efforts. Expected answer: 60% mobile, 40% desktop usage. Impact on approach: Would prioritize mobile experience while ensuring desktop parity.
Why it matters: Identifies potential gaps in scheduling functionality. Expected answer: Basic appointments supported, but specialized services require phone calls. Impact on approach: Would explore expanding self-service options for more appointment types.
Why it matters: Highlights potential areas for improving the post-appointment experience. Expected answer: 50% engagement rate for follow-up tasks. Impact on approach: Would focus on increasing engagement and completion rates for post-appointment activities.
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