How might Voodoo improve its user acquisition techniques for mobile games to reduce cost per install?

Introduction

To improve Voodoo's user acquisition techniques for mobile games and reduce cost per install, we need to analyze the current landscape, identify key pain points, and develop innovative solutions. I'll approach this challenge by examining user segments, analyzing pain points, generating solutions, and proposing metrics for measurement.

Step 1

Clarifying Questions (5 mins)

• Looking at Voodoo's position in the mobile gaming market, I'm thinking they might be facing increased competition. Could you provide insights into Voodoo's current market share and how it has changed over the past year?

Why it matters: Determines if we need to focus on differentiation or doubling down on existing strengths. Expected answer: Slight decline in market share due to new entrants. Impact on approach: Would emphasize unique value propositions in user acquisition strategies.

• Considering the mobile gaming industry's rapid evolution, I'm curious about Voodoo's current user acquisition channels. Can you share which channels are currently the most effective and which ones are underperforming?

Why it matters: Helps identify areas for optimization and potential new channels to explore. Expected answer: Social media ads performing well, app store optimization underperforming. Impact on approach: Would focus on enhancing app store presence and exploring emerging channels.

• Given the focus on reducing cost per install, I'm wondering about Voodoo's current user retention rates. Could you provide information on the average user lifetime and churn rate for Voodoo's games?

Why it matters: Helps balance acquisition efforts with retention strategies for overall growth. Expected answer: Moderate retention rates with room for improvement. Impact on approach: Would incorporate retention-boosting features into acquisition strategies.

• Considering the diverse mobile gaming audience, I'm curious about Voodoo's target demographic. Can you share details about the primary age group, gender split, and geographic regions Voodoo is currently focusing on?

Why it matters: Ensures our acquisition strategies are aligned with the most valuable user segments. Expected answer: Broad appeal across demographics, with strength in 18-34 age group. Impact on approach: Would tailor acquisition messages and channels to resonate with core demographics while exploring untapped segments.