Introduction
To improve Weee!'s mobile app for easier discovery of Asian and Hispanic products, we need to understand our users' needs, pain points, and behaviors. I'll analyze the current situation, identify key user segments, and propose innovative features to enhance product discovery. Let's dive in.
Step 1
Clarifying Questions
Why it matters: Determines if we need to tailor discovery features differently for each group Expected answer: 60% Asian, 40% Hispanic, with some overlap Impact on approach: Would consider separate discovery paths or unified approach with cultural filters
Why it matters: Influences whether we focus on frequent small orders or larger, less frequent purchases Expected answer: Weekly orders with 10-15 items on average Impact on approach: Would prioritize features for regular discovery of new items vs. bulk buying tools
Why it matters: Affects the cadence and prominence of discovery features Expected answer: 50-100 new products added monthly, currently featured in a "New Arrivals" section Impact on approach: Would consider more dynamic discovery features to highlight fresh inventory
Why it matters: Indicates whether we should focus more on acquisition or retention through discovery features Expected answer: 30-day retention at 40%, 90-day at 25%, slightly below industry average Impact on approach: Would emphasize features that encourage repeat visits and exploration
At this point, you can ask interviewer to take a 1-minute break to organize your thoughts before diving into the next step.
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