What features could Wiley add to its digital textbooks to improve accessibility for visually impaired users?

Introduction

To improve accessibility for visually impaired users of Wiley's digital textbooks, we need to consider a range of features that enhance readability, navigation, and overall user experience. I'll outline a strategic approach to address this challenge, focusing on user needs, technological possibilities, and implementation priorities.

Step 1

Clarifying Questions (5 mins)

• Looking at the product context, I'm thinking about the current state of Wiley's digital textbooks. Could you provide more information on the existing accessibility features, if any, and the primary platforms (web, mobile, dedicated e-reader) where these textbooks are accessed?

Why it matters: Determines the baseline we're working from and helps identify gaps. Expected answer: Basic screen reader compatibility on web and mobile, limited additional features. Impact on approach: Would focus on enhancing existing features and introducing new ones based on platform capabilities.

• Considering user behavior, I'm curious about the most common interactions visually impaired users have with digital textbooks. Can you share any data or insights on how these users typically navigate content, take notes, or interact with multimedia elements?

Why it matters: Helps prioritize features based on actual user needs and behaviors. Expected answer: Difficulty in navigation between chapters, challenges with image descriptions, and issues with note-taking. Impact on approach: Would emphasize improved navigation, enhanced alt text for images, and accessible note-taking features.

• Thinking about Wiley's position in the market, how does the company's current accessibility offering compare to competitors, and what are the key drivers for this improvement initiative?

Why it matters: Helps understand the competitive landscape and strategic goals. Expected answer: Wiley is slightly behind key competitors in accessibility features, aiming to differentiate and expand market share. Impact on approach: Would focus on innovative features that go beyond standard accessibility to create a unique value proposition.

• Considering external factors, are there any upcoming regulatory changes or industry standards related to digital textbook accessibility that Wiley needs to address?

Why it matters: Ensures compliance and future-proofing of the solution. Expected answer: New guidelines expected in the next 18 months requiring enhanced audio description for complex visuals. Impact on approach: Would prioritize features that not only meet current standards but anticipate future requirements.