What features could Chief add to its mobile app to increase daily engagement with the community?

Introduction

To increase daily engagement with the Chief community through its mobile app, we need to focus on creating features that foster meaningful connections, provide value, and encourage regular interaction. I'll approach this challenge by first understanding our users and their needs, then identifying pain points, generating solutions, and finally prioritizing our efforts for maximum impact.

Step 1

Clarifying Questions (5 mins)

• Looking at Chief's position as a private network for executive women, I'm curious about the current engagement patterns. Could you share insights on how frequently members are currently using the app and what features are driving the most engagement?

Why it matters: This helps us understand baseline engagement and identify areas for improvement. Expected answer: Members use the app 2-3 times a week, primarily for event scheduling and messaging. Impact on approach: Would focus on increasing frequency of use and expanding high-engagement features.

• Considering Chief's focus on connecting senior leaders, I'm wondering about the balance between networking and professional development. How do members currently split their time between these activities in the app?

Why it matters: Determines if we should prioritize networking features or content-driven engagement. Expected answer: 60% networking, 40% professional development content consumption. Impact on approach: Would look to enhance networking features while integrating more seamless content experiences.

• Given the exclusive nature of Chief's community, I'm interested in understanding the onboarding process. How are new members currently introduced to the app and community?

Why it matters: Identifies potential early engagement opportunities and areas for improvement in user activation. Expected answer: Basic app tour and suggested connections, but limited guided onboarding. Impact on approach: Would consider developing a more robust onboarding experience to drive early engagement.

• Considering the evolving landscape of professional networking, I'm curious about Chief's current competitive positioning. How does the app's feature set compare to other professional networking platforms?

Why it matters: Helps identify unique selling points and areas where we may be falling behind competitors. Expected answer: Strong in exclusive events and peer groups, but lacking in some modern social features. Impact on approach: Would look to enhance unique offerings while selectively adopting successful features from competitors.