What features could we add to Flip's live streaming capabilities to increase viewer engagement?

Introduction

To increase viewer engagement on Flip's live streaming platform, we need to explore innovative features that enhance interactivity, personalization, and community building. I'll analyze our user segments, identify key pain points, and propose targeted solutions to drive engagement. Let's begin by clarifying some crucial aspects of the product and its current state.

Step 1

Clarifying Questions (5 mins)

• Looking at the product context, I'm thinking Flip might be facing challenges in differentiating itself in a crowded live streaming market. Could you share insights on our current market position and primary competitors?

Why it matters: Determines if we focus on unique features or improving existing ones Expected answer: Mid-tier player with strong niche communities Impact on approach: Would emphasize community-building features and specialized content

• Considering user behavior, I'm curious about the average session duration and retention rates for our viewers. Can you provide data on these metrics and how they've trended over the past six months?

Why it matters: Helps identify if the problem is attracting or retaining viewers Expected answer: Average session duration of 15 minutes, 30% month-over-month retention Impact on approach: Would focus on features that extend viewing time and encourage return visits

• Regarding product lifecycle, I'm wondering about our current growth stage and primary business objectives. Are we prioritizing user acquisition, monetization, or something else entirely?

Why it matters: Aligns feature development with overall business strategy Expected answer: Focus on monetization and creator retention Impact on approach: Would explore features that benefit both viewers and creators economically

• Considering external factors, I'm interested in emerging trends in live streaming. What new technologies or viewer preferences are shaping the industry that we should consider?

Why it matters: Ensures our solutions are forward-thinking and competitive Expected answer: Rising interest in AR/VR experiences and interactive content Impact on approach: Would investigate immersive and participatory feature ideas