What features could GoStudent add to its mobile app to increase student engagement between lessons?

Introduction

To increase student engagement between lessons on GoStudent's mobile app, we need to focus on creating features that enhance the learning experience, promote continuous interaction, and provide value outside of scheduled tutoring sessions. I'll approach this challenge by first clarifying our understanding of the current product and user behavior, then identifying key user segments and their pain points. From there, we'll generate and evaluate potential solutions, prioritize them, and establish metrics for measuring success.

Step 1

Clarifying Questions (5 mins)

• Looking at GoStudent's position in the edtech market, I'm curious about the app's current user engagement metrics. Could you share some data on how frequently students are opening the app between lessons, and what actions they're taking when they do?

Why it matters: This information will help us identify opportunities for increasing engagement and determine which features are currently underutilized. Expected answer: Students open the app 1-2 times between weekly lessons, primarily to check schedules or review notes. Impact on approach: Low engagement would suggest a need for more compelling reasons to open the app regularly.

• Considering the diverse needs of students, I'm wondering about the range of subjects and grade levels GoStudent covers. Can you provide an overview of the most popular subjects and the age range of our student users?

Why it matters: Different subjects and age groups may require tailored engagement strategies. Expected answer: GoStudent covers K-12 subjects with a focus on math, science, and languages for students aged 6-18. Impact on approach: We'd need to ensure our solutions are adaptable across various subjects and appropriate for different age groups.

• Given the competitive landscape in online tutoring, I'm interested in understanding GoStudent's unique value proposition. What do students and parents consistently cite as the main reason for choosing GoStudent over alternatives?

Why it matters: Aligning new features with GoStudent's core strengths will reinforce its market position. Expected answer: Personalized learning plans and high-quality, vetted tutors are the main differentiators. Impact on approach: We should focus on features that enhance personalization and leverage tutor expertise.

• Considering the goal of increasing engagement between lessons, I'm curious about any existing features designed for this purpose. Are there any current tools or functionalities that students can use outside of their scheduled sessions?

Why it matters: Understanding the current feature set will help us identify gaps and improvement opportunities. Expected answer: Basic features like a calendar and messaging system exist, but there's limited functionality for self-directed learning. Impact on approach: We'd focus on expanding self-directed learning options and creating more interactive tools.