What features could Just Eat add to its mobile app to encourage more frequent ordering from regular customers?

Introduction

To encourage more frequent ordering from regular customers on Just Eat's mobile app, we need to focus on enhancing user experience, increasing engagement, and providing personalized value. I'll analyze the current situation, identify key user segments and pain points, and propose innovative solutions to drive customer retention and order frequency.

Step 1

Clarifying Questions

• Looking at Just Eat's position in the food delivery market, I'm curious about our current user retention rates. Could you share insights on our customer churn and average order frequency for regular users?

Why it matters: Helps determine if we should focus more on reducing churn or increasing order frequency. Expected answer: Moderate churn rate of 15% monthly, with regular customers ordering 2-3 times per month. Impact on approach: Would balance retention strategies with incentives for increased ordering.

• Considering the competitive landscape, I'm wondering about our unique selling proposition. What key features currently differentiate Just Eat from other food delivery apps?

Why it matters: Identifies areas where we can further strengthen our competitive advantage. Expected answer: Wide restaurant selection, reliable delivery times, and a user-friendly interface. Impact on approach: Would focus on enhancing these strengths while addressing any gaps.

• Given the importance of data in personalization, I'm interested in our current data utilization. How extensively are we leveraging user data for personalized recommendations or offers?

Why it matters: Determines the potential for implementing more sophisticated personalization features. Expected answer: Basic personalization based on order history, with room for improvement. Impact on approach: Would prioritize advanced data analytics and AI-driven personalization features.

• Considering the evolving market trends, I'm curious about our users' changing preferences. Have we noticed any significant shifts in ordering patterns or cuisine preferences over the past year?

Why it matters: Helps align new features with emerging user needs and market trends. Expected answer: Increased demand for healthier options and interest in local, independent restaurants. Impact on approach: Would incorporate these trends into new feature development and marketing strategies.