What features could Ketto add to its mobile app to increase user engagement and donations?

Introduction

To increase user engagement and donations on Ketto's mobile app, we need to identify key features that align with user needs and the platform's mission. I'll analyze the current state, user segments, pain points, and potential solutions to enhance the app's effectiveness in driving engagement and donations.

Step 1

Clarifying Questions (5 mins)

• Looking at Ketto's position as a crowdfunding platform, I'm curious about the primary use cases driving current engagement. Could you share the top 3 categories of campaigns that receive the most traction on the app?

Why it matters: Helps focus our feature improvements on high-impact areas Expected answer: Medical emergencies, education, and disaster relief Impact on approach: Would tailor new features to support these key categories

• Considering user behavior, I'm wondering about the typical user journey from discovery to donation. What's the current conversion rate from app install to first donation, and how does it compare to industry standards?

Why it matters: Identifies potential drop-off points in the user funnel Expected answer: 5% conversion rate, slightly below industry average of 7% Impact on approach: Would prioritize features that improve conversion at key funnel stages

• Given the importance of trust in crowdfunding, I'm interested in understanding the current mechanisms for building credibility. What are the primary trust signals currently employed in the app, and how effective have they been?

Why it matters: Trust is crucial for increasing donations Expected answer: Verification badges, progress updates, and beneficiary stories, with moderate effectiveness Impact on approach: Would explore innovative trust-building features

• Considering the competitive landscape, I'm curious about Ketto's unique value proposition. What key differentiators set Ketto apart from other crowdfunding platforms in the market?

Why it matters: Helps align new features with Ketto's core strengths Expected answer: Strong focus on social causes, local partnerships, and low platform fees Impact on approach: Would emphasize features that reinforce these differentiators