What features could Lattice add to its goal-setting platform to increase employee engagement?

Introduction

To increase employee engagement on Lattice's goal-setting platform, we need to identify and implement features that enhance user experience, drive motivation, and align individual goals with organizational objectives. I'll approach this challenge by analyzing user segments, pain points, and potential solutions, focusing on data-driven decisions and innovative approaches.

Step 1

Clarifying Questions (5 mins)

• Looking at the product context, I'm thinking Lattice might be targeting mid to large-sized companies with a focus on performance management and employee development. Could you confirm the primary target audience and key use cases for the goal-setting platform?

Why it matters: Determines the scope and complexity of features we should consider Expected answer: Mid to large companies, primarily used for quarterly/annual goal setting and tracking Impact on approach: Would focus on scalable solutions and integration with other HR systems

• Considering user behavior, I'm curious about the current engagement levels. What's the average frequency of interaction with the goal-setting platform, and are there any specific drop-off points in the user journey?

Why it matters: Identifies areas of improvement and potential engagement bottlenecks Expected answer: Monthly check-ins, with drop-offs during goal creation and progress updates Impact on approach: Would prioritize features that encourage regular interaction and simplify progress tracking

• Regarding product lifecycle, I'm assuming Lattice is in a growth phase, competing with other HR tech solutions. Can you share insights on the current market position and the key differentiators of Lattice's goal-setting platform?

Why it matters: Helps align new features with Lattice's competitive advantage Expected answer: Growing market share, known for user-friendly interface and integration capabilities Impact on approach: Would focus on enhancing unique selling points and addressing any feature gaps

• Considering company alignment, I'm interested in understanding the broader objectives. How does increasing engagement in the goal-setting platform tie into Lattice's overall product strategy and business goals?

Why it matters: Ensures proposed features align with company direction Expected answer: Part of a larger initiative to increase user retention and upsell additional modules Impact on approach: Would prioritize features that drive cross-product adoption and long-term user value