What features could Science 37 add to its virtual trial platform to increase participant engagement and retention?

Introduction

To increase participant engagement and retention on Science 37's virtual trial platform, we need to identify and implement features that address key pain points while enhancing the overall user experience. I'll approach this challenge by first understanding our users, analyzing their journey, and then proposing targeted solutions that align with both user needs and business objectives.

Clarifying Questions

• Looking at the product context, I'm thinking about the current user base and their primary motivations. Could you share some insights on the demographics and typical reasons why participants join virtual clinical trials through Science 37?

Why it matters: This helps us tailor features to specific user needs and motivations. Expected answer: Diverse age groups, primarily motivated by access to new treatments and contributing to medical research. Impact on approach: Would focus on features that reinforce these motivations and make participation more convenient.

• Considering user behavior, I'm curious about the current engagement patterns. What's the average duration of participant involvement in a trial, and at what points do we see the highest drop-off rates?

Why it matters: Identifies critical points for intervention to improve retention. Expected answer: Average involvement is 6 months, with highest drop-off rates in the first month and around the 3-month mark. Impact on approach: Would prioritize onboarding improvements and mid-trial engagement boosters.

• Regarding product lifecycle and company alignment, where does increasing participant engagement and retention fit into Science 37's broader strategic goals?

Why it matters: Ensures our solutions align with overall company direction. Expected answer: It's a top priority to improve trial completion rates and data quality for our pharmaceutical clients. Impact on approach: Would focus on features that not only engage participants but also enhance data collection and reliability.