What features could Sharecare add to its mobile app to increase daily user engagement?

Introduction

To increase daily user engagement for Sharecare's mobile app, we need to identify and implement features that provide value to our users while aligning with our company's health and wellness mission. I'll approach this challenge by analyzing our user segments, identifying pain points, generating solutions, and prioritizing our efforts based on potential impact and feasibility.

Step 1

Clarifying Questions

• Looking at Sharecare's position in the health and wellness space, I'm thinking about the primary use cases for our app. Could you help me understand what are the top 3-4 features users engage with most frequently?

Why it matters: This will help us focus our efforts on improving high-impact areas. Expected answer: Health tracking, personalized content, and provider communication. Impact on approach: We'd prioritize enhancing these core features rather than introducing entirely new ones.

• Considering the competitive landscape, I'm curious about our user retention rates. Can you share how our daily active user (DAU) to monthly active user (MAU) ratio compares to industry benchmarks?

Why it matters: This indicates whether we need to focus more on activation or retention. Expected answer: Our DAU/MAU ratio is around 30%, slightly below the industry average of 35%. Impact on approach: We'd emphasize features that encourage daily habit formation.

• Given the sensitive nature of health data, I'm wondering about our users' privacy concerns. What percentage of our users have opted in to share their data for personalized recommendations?

Why it matters: This affects how aggressively we can pursue personalization strategies. Expected answer: About 60% of users have opted in for data sharing. Impact on approach: We'd need to balance personalization with privacy, potentially offering tiered engagement options.

• Considering the evolving health tech landscape, I'm thinking about integration opportunities. How open is our API, and what are our most popular third-party integrations?

Why it matters: This influences our strategy for expanding our ecosystem and value proposition. Expected answer: We have a semi-open API with popular integrations including fitness trackers and EHR systems. Impact on approach: We might focus on deepening existing integrations or expanding to new partners.