What innovative features could Staffbase add to its mobile app to increase employee engagement?

Introduction

To increase employee engagement through Staffbase's mobile app, we need to identify innovative features that align with user needs and company goals. I'll analyze the current product, user segments, and pain points to propose and prioritize solutions that drive engagement. Let's begin by clarifying some key aspects of the product and its context.

Step 1

Clarifying Questions (5 mins)

• Looking at Staffbase's position as an employee communication platform, I'm thinking about the primary use cases. Could you help me understand the main ways employees currently interact with the app and which features see the highest engagement?

Why it matters: Identifies areas of strength and opportunities for improvement Expected answer: News consumption, directory lookup, and shift scheduling are top features Impact on approach: Would focus on enhancing high-use features and addressing gaps in less-used areas

• Considering the goal of increasing engagement, I'm curious about the current metrics. What are the key engagement metrics Staffbase is currently tracking, and how have they been trending recently?

Why it matters: Establishes baseline and specific areas needing improvement Expected answer: Daily active users (DAU) and time spent in app are key metrics, with recent plateau Impact on approach: Would prioritize features that drive both frequency and depth of engagement

• Given the competitive landscape in employee communication tools, I'm wondering about Staffbase's unique value proposition. What are the 1-2 key differentiators that set Staffbase apart from other solutions in the market?

Why it matters: Helps align new features with core product strengths Expected answer: Mobile-first approach and integration capabilities with other enterprise systems Impact on approach: Would focus on mobile-centric innovations and expanding integration ecosystem

• Thinking about the diverse workforce using Staffbase, I'm curious about the current personalization capabilities. To what extent can the app currently tailor content and features to individual employee roles or preferences?

Why it matters: Identifies potential for increased relevance and engagement through personalization Expected answer: Basic role-based content filtering, but limited individual personalization Impact on approach: Would explore AI-driven personalization features to increase relevance